Pricing For Mid-market
Persona - Mid-market teams

From 5 to 50 builders, governed and shipping.

The mid-market sweetspot: Pro for sub-10 builders, Enterprise Cloud with volume bands at 10+. Add AGP when you need governance, AI-ELT when you need the data layer, GTM Agent when you're ready to consolidate revenue tools. Worked example below sits at $45K/year for a 25-seat ops team with governance.

// Recommended for mid-market

The decision tree: where you are determines what you buy.

At sub-10 builders, Pro is sufficient. Cross 10 and Enterprise Cloud's volume bands kick in (10% off at 10-24 seats, 20% at 25-49, 30% at 50-99). When governance becomes mandatory - usually around 15-25 seats - AGP Team layers on top.

Sub-10 builders
Platform Pro
$1,499 / year
Until you cross 9 builders, Pro is the most cost-effective tier. Add-on seats at $499 each.
3-9 builders - 100 apps - 100 workflows
20 fine-tunes/qtr - 12,600 coins/year
No SSO/SAML at this tier - that's the next jump
Best for product, ops, support teams
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10-25 builders
Enterprise Cloud
~$112K / year (25 seats)
$4,999/user list, with 20% volume discount at 25 seats. SSO, SAML, BYOC included.
25 seats x $4,500 effective ($4,999 less 10-20%)
Unlimited apps, workflows, fine-tunes
175,000 coins/user/year
SSO/SAML/SCIM, audit logs, dedicated CSM
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Add governance
+ AGP Team
$90K / year
When governance becomes a board-level conversation. AGP Team covers 25K policy calls/month - typical mid-market load.
$7,500/month x 12 = $90K/year
25,000 policy calls/month included
Custom policy DSL, 1-year audit retention
Often bundled into platform deal at 5-10% off
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// Worked example

25-seat ops team with light governance.

A typical mid-market scenario: 25 builders across product + ops + support, running ~30 production agents, needing AGP for governance, on a 3-year contract. BYO LLM, BYO cloud, Plus SLA.

Platform Enterprise Cloud (25 seats)20% volume discount at 25-49 seat band -> $4,000/user/year
$100,000
AGP Team (25K policy calls/month)$7,500/month x 12
$90,000
MAN + ESM Team Plus$499/month - 100 concurrent agents, 90-day retention
$5,988
Plus SLA uplift (10%)99% uptime - applies to platform fees
+$10,000
Sub-total before multi-year
$205,988
3-year multi-year discount (15%)Locked rate over 3 years
-$30,898
Year-1 cost (after term discount)
~$175,000
Indicative - most actual mid-market deals close 5-10% below this after negotiation. Multi-year deals lock the rate, but year-1 cash typically runs $45-180K depending on capability mix and seat count. Run the calculator for your specific numbers.
// Build your stack

What mid-market teams typically buy.

Platform comes first, governance follows fast (usually within the first quarter), then revenue tools (GTM Agent) once the team is shipping reliably. AI-ELT comes when you outgrow Postgres+pgvector.

Vanij Platform Enterprise From $4,999/user/yr The home base. Volume bands kick in at 10/25/50/100/250 seats. AGP Team $7,500/mo Governance the moment your board starts asking. 25K policy calls/month. GTM Agent Pro $499/mo Consolidate Apollo + Intercom + HubSpot into one agent at $499/mo for 3 seats. MAN + ESM Team Plus $499/mo 100 concurrent agents - 90-day retention - multi-region.

Talk to sales for a tailored mid-market quote.

Mid-market deals close fastest when scoping is done in one call. Bring your seat count, capabilities, and term preference - we'll ship a quote within 48 hours.

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